“The material of the “Firenze” collection, “NeoClay™”, recalls original clay, which it resembles in some ways, but with different, more enhanced features that ensure unexpected performance.
We were first told about this material and then it was presented and I then processed it with the company but it was the material itself that in a certain sense gave us a true – very natural and instinctive – direction in which to carry the design development forward. The partnership with Opificio Ceramico was more spontaneous than reasoned or rational.
A lot of work was put into the product in terms of the tone that the entire product takes on because it is a coloured body but it is not coloured uniformly. In fact it has natural veining.
We have used the unique way in which the product absorbs colour and distributes it inside the body to enable the product to make it become more descriptive of itself so that it acquires a unique personality.
The result is the “Firenze” collection, in which each tile is unique as if it had its own DNA, its own finger prints, no two of which are identical.”